Relevance

In a market flooded with coupon websites and promotional platforms, users often feel overwhelmed and struggle to find deals that truly match their interests. Relevance aims to solve this problem by offering personalized recommendations and an intuitive interface, enabling users to save time and money.

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Design Objectives

1. Personalization: Create a system that curates deals according to user interests, enhancing the relevance of the suggestions.
2. User-Friendly Navigation: Design an intuitive interface that allows users to easily search for and filter deals.
3. Mobile Optimization: Ensure the website is fully responsive, providing a consistent experience across all devices.
4. Accessibility: Incorporate best practices for accessibility, making the platform usable for individuals with disabilities.

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Research & Analysis
The design process began with comprehensive market research and user interviews to identify common frustrations with existing coupon sites. Key insights included:

• Overload of Information: Users often encountered too many irrelevant deals, making it difficult to find what they were interested in.
• Desire for Customization: Users expressed a strong preference for tailored recommendations based on their specific interests.
• Mobile Access: The majority of users frequently searched for deals on their mobile devices.

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The Relevance project showcases my ability to design user-centric digital solutions that enhance the shopping experience. By focusing on personalization and intuitive navigation, I created a platform that not only meets users’ needs but also fosters a deeper connection with relevant brands and deals.

Relevance is an innovative website designed to help users discover the best deals and coupons based on their personal interests. By leveraging intelligent algorithms and user preferences, Relevance offers a seamless experience that connects users with the most relevant discounts and promotions in real-time. My role encompassed the end-to-end design process, prioritizing user experience (UX) and accessibility across all devices.